THANK YOU FOR COMING
SEE YOU in 2024
Racing Fan Fest is a free event built around the fandom of Formula 1 and the global cultural phenomena of Race Weeks in the United States. Launched in Miami, in 2022, the off-track event is owned and produced by SWARM, a 360-lifestyle production company. The festival hosts exclusive activations from the best in the sport. From immersive and interactive installations to the apex of innovation and ingenuity, Racing Fan Fest is the ultimate show-and-tell for all types of fans.
Race Weekend Watch Party: Can’t make it to the track? Don’t miss any action from the practice, qualifying and race sessions which will be shown live at the event.
N16 Racing Celebrity E-Sports Tournament: Watch as top-tier talent take over the DJ stage on Thursday night in a unique e-sports tournament with participation from music industry names.
Racing Simulators: Feel the thrill behind the wheel of a racing simulator in this track-style experience which brings the race weekend experience to life, a dream opportunity for all racing fans.
Pit Stop Challenge: Push past the pressure just like the pit crew in a timed “box box” challenge to beat Red Bull Racing’s fastest pit time.
Red Bull Racing and Scuderia AlphaTauri Memorabilia: Check out official team merchandise available for purchase.
Oracle Red Bull Racing RB19 Display: Pose with the RB19 custom Miami livery to be displayed in the Red Bull Fan Zone that will be unveiled at the Gallery Launch event for an Insta-worthy photo opportunity
Fans were put inside the action to push the limit at the starting line with Universal Pictures’ Fast X. Here, visitors were be able to put themselves inside the movie, using high-end technology and powerful ingenuity, and a real Fast and Furious supercar. Guests were able to take away a video of themselves in the new movie Fast X.
THE SHOPS & Official Merchandise:
LEVIS – featured exclusive patches and on site creation/sewing of custom Levi’s 501s and Trucker Jackets.
OAKLEY – featured the complete Oakley® Prizm (TM) sunglasses collection with both lifestyle sunglasses and sport performance shades that protect your eyes while topping your look.
SOUL RUNNER – Special appearances throughout the festival weremade by the “Cheetah”, Miami Dolphin’s football player, Tyreek Hill on behalf of the sport player’s official brand Soul Runner’s pro-shop with a portion of the proceeds benefiting the Tyreek Hill Family Foundation.
RACING MIAMI – Official merchandise and souvenirs sold out as fans dressed for the race
Food & Beverage by WYNWOOD MARKETPLACE:
The Pink Paloma
Bonitas Bonitas Bonitas
Double Portion Lemonade
Cocktail Experiences Curated by:
ESPN is launched new Formula 1 creative in collaboration with Gryffin. The spot featured the artist’s unreleased single ‘Oceans’ written by Gryffin, KidJoi, DJ Press Play, Jordan “DJ Swivel” Young. The show ran in promotions across linear, digital, and social that led up to the race at Miami International Autodrome, a circuit built in the complex of Hard Rock Stadium.
Racing Fan Fest Live, featured a live concert by Maria Becerra. María Becerra is Argentina’s top female artist, reaching figures of more than 22M monthly listeners on Spotify and receiving more than 2 billion views on YouTube. The Grammy Nominated Singer performed multiple songs including her hit song with J Balvin, Que Mas Pues and marked the world premiere of her new original song “Te Cura” written for Fast X soundtrack.