top of page

THANK YOU FOR COMING

SEE YOU in 2024

INFO
Racing Car

ABOUT

Racing Fan Fest is a free event built around the fandom of Formula 1 and the global cultural phenomena of Race Weeks in the United States.  Launched in Miami, in 2022, the off-track event is owned and produced by SWARM, a 360-lifestyle production company. The festival hosts exclusive activations from the best in the sport.  From immersive and interactive installations to the apex of innovation and ingenuity, Racing Fan Fest is the ultimate show-and-tell for all types of fans.

  • Race Weekend Watch Party: Can’t make it to the track? Don’t miss any action from the practice, qualifying and race sessions which will be shown live at the event.

  • N16 Racing Celebrity E-Sports Tournament: Watch as top-tier talent take over the DJ stage on Thursday night in a unique e-sports tournament with participation from music industry names.

  • Racing Simulators: Feel the thrill behind the wheel of a racing simulator in this track-style experience which brings the race weekend experience to life, a dream opportunity for all racing fans. 

  • Pit Stop Challenge: Push past the pressure just like the pit crew in a timed “box box” challenge to beat Red Bull Racing’s fastest pit time. 

  • Red Bull Racing and Scuderia AlphaTauri Memorabilia: Check out official team merchandise available for purchase.

  • Oracle Red Bull Racing RB19 Display: Pose with the RB19 custom Miami livery to be displayed in the Red Bull Fan Zone that will be unveiled at the Gallery Launch event for an Insta-worthy photo opportunity

Fans were put inside the action to push the limit at the starting line with Universal Pictures’ Fast X. Here, visitors were be able to put themselves inside the movie, using high-end technology and powerful ingenuity, and a real Fast and Furious supercar. Guests were able to take away a video of themselves in the new movie Fast X.

THE SHOPS & Official Merchandise:

 

LEVIS – featured exclusive patches and on site creation/sewing of custom Levi’s 501s and Trucker Jackets.

OAKLEY – featured the complete Oakley® Prizm (TM) sunglasses collection with both lifestyle sunglasses and sport performance shades that protect your eyes while topping your look.

SOUL RUNNER – Special appearances throughout the festival weremade by the “Cheetah”, Miami Dolphin’s football player, Tyreek Hill on behalf of the sport player’s official brand Soul Runner’s pro-shop with a portion of the proceeds benefiting the Tyreek Hill Family Foundation.

RACING MIAMI – Official merchandise and souvenirs sold out as fans dressed for the race

MILAGRO_LOGO_PRIMARY_BLUE_TRANSPARENT (1).png
E11ELEVN VODKA.png

Food & Beverage by WYNWOOD MARKETPLACE:

The Deck

The Pink Paloma

Coco Market

Disco Pizza

WynBrgr

Bonitas Bonitas Bonitas

Double Portion Lemonade

 

Cocktail Experiences Curated by:

Milagro

Peroni

E11EVEN Vodka

racing-car-running-track.jpg

2023

1.jpg

 ESPN is launched new Formula 1 creative in collaboration with Gryffin. The spot featured the artist’s unreleased single ‘Oceans’ written by Gryffin, KidJoi, DJ Press Play, Jordan “DJ Swivel” Young. The show ran in promotions across linear, digital, and social that led up to the race at Miami International Autodrome, a circuit built in the complex of Hard Rock Stadium.

espn logo white.png
GRIFFYN BLACK.png

Racing Fan Fest Live, featured a live concert by Maria Becerra. María Becerra is Argentina’s top female artist, reaching figures of more than 22M monthly listeners on Spotify and receiving more than 2 billion views on YouTube. The Grammy Nominated Singer performed multiple songs including her hit song with J Balvin, Que Mas Pues and marked the world premiere of her new original song “Te Cura” written for Fast X soundtrack.

2022

5ea16fa2721dd48b3eb5a63666970061e17ba55e.webp
ACRAZE LOGO.webp
Screenshot 2023-05-12 at 3.43.35 PM.png
EVENT MAP
ACTIVATIONS AND PARTNERS

FEATURING

VIRTUAL REALITY_edited.png
VIRTUAL REALITY.png
FOOD N BEVERAGE_edited.png
SPECIAL GUEST APPEARANCE.png
LIVE MUSIC.png
RACING SIMULATORS.png
PHOTO OP_edited.png
INTERACTIVE ENGAGEMENT.png
MERCH_edited.png
RACING MERCH.png

press

PRESS

2023

ESPN PRESS ROO,.webp
1-untitled-32464_edited.jpg
worldredeye.png
MIAMI HERALD_edited.jpg
MIAMI HERALD LOGO.png
F1 Wynwood Fan Zone and Crack the Can (5
YAHOO! SPORTS.png
F1 Wynwood Fan Zone and Crack the Can (5
YAHHO! FINANCE LOGO.png
Bahrain_2022__4__edited.jpg
Bahrain_2022__4__edited.jpg
miami_eater_logo_242x.png
racing-fan-fest-swarm_edited_edited.jpg
mia-main-logo.webp
crop_edited_edited.jpg
thrillist-vector-logo.png
960x0_edited.jpg
5847e9aacef1014c0b5e4828.png
NYPICHPDPICT000010264395_edited.jpg
Page-Six-Logo.png
racing-fan-fest-fast-x_edited.jpg
Horizontal-L.png
Red_Bull_Energy_Station_Miami_4_edited.j
BIZBASH.png

2022

5Z8A7347.jpg

2023 partners

2023 SPONSORS.png

2022 partners

PAST SPONSORS.png

FOR PARTNER INQUIRIES CONTACT

bottom of page